Privacy Policy
Privacy Policy
Empower Marriage and Family Therapy
Effective Date: July 1, 2026
At Empower Marriage and Family Therapy (“Empower,” “we,” “us,” or “our”), we take your privacy seriously- especially given the sensitive nature of mental health care. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or contact us about services.
By using our website, you agree to the practices described in this policy.
1. Information We Collect
We may collect the following types of information:
Information you provide directly: When you fill out a contact or consultation request form, we collect your name, email address, phone number, and any details you choose to share about what you're looking for in therapy.
Automatically collected information: When you visit our website, we automatically collect certain information through cookies and tracking technologies, including your IP address, browser type, pages visited, and time spent on our site.
Information from third-party platforms: If you interact with our ads on Facebook or Instagram, Meta may share limited data about your interaction with us in accordance with their own privacy policies.
2. How We Use Your Information
We use the information we collect to:
• Respond to your consultation requests and inquiries
• Match you with the right therapist for your needs
• Send appointment-related communications
• Improve our website and marketing efforts
• Comply with legal and ethical obligations as licensed mental health professionals
3. Cookies and Tracking Technologies
Our website uses cookies and third-party tracking tools, including the Meta Pixel (provided by Meta Platforms, Inc.), to understand how visitors interact with our site and to serve relevant ads on Facebook and Instagram. The Meta Pixel may collect information such as pages you visit, actions you take on our site, and your IP address.
You can opt out of Meta's use of your data for ad targeting by visiting Meta's Ad Preferences or adjusting your browser's cookie settings. Please note that opting out does not remove ads — it changes which ads you see.
4. How We Share Your Information
We do not sell your personal information. We may share your information only in the following limited circumstances:
• With therapists within our practice who are directly involved in your care
• With third-party service providers who assist us in operating our website or running our business (e.g., scheduling platforms, email services), under confidentiality agreements
• When required by law, court order, or to protect the safety of our clients or the public
• With your explicit written consent
5. Mental Health Information and HIPAA
Any protected health information (PHI) shared in the context of a therapeutic relationship is governed by our Notice of Privacy Practices, provided separately and in accordance with the Health Insurance Portability and Accountability Act (HIPAA). This Privacy Policy applies to our website and marketing activities only and does not supersede our clinical confidentiality obligations.
6. Your California Privacy Rights (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
• The right to know what personal information we collect and how it is used
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell your data)
• The right to non-discrimination for exercising your privacy rights
To exercise any of these rights, please contact us at the email below.
7. Data Retention
We retain your contact and inquiry information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Clinical records are retained in accordance with California state law and applicable licensing board requirements.
8. Security
We take reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.
11. Contact Us
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:
Empower Marriage and Family Therapy
Sara Povey, LMFT | Founder
Serving Los Angeles, Orange County, and the San Francisco Bay Area (Virtual Practice)
Email: sara@empowermft.com
Website: www.empowermft.com